Browsing Management & Marketing by Author "Hajawi, Doa’a"
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Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
Qasem, Zainah; Algharabat, Raed; Alalwan, Ali Abdallah; Hajawi, Doa’a ( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ...