تصفح Management & Marketing حسب المؤلف "Rana, Nripendra P."
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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Ali Abdallah, Alalwan; Baabdullah, Abdullah M.; Dwivedi, Yogesh K.; Rana, Nripendra P.; Lal, Banita; Raman, Ramakrishnan... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ... -
Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions
Dwivedi, Yogesh K.; Sharma, Anuj; Rana, Nripendra P.; Giannakis, Mihalis; Goel, Pooja; Dutot, Vincent... more authors ... less authors ( Elsevier , 2023 , Article)Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are radically transforming various aspects related to people, business, society, and the environment. With the proliferation of digital ... -
Examining the effects of enterprise social media on operational and social performance during environmental disruption
Yogesh K, Dwivedi; Shareef, Mahmud A; Akram, Muhammad S; Bhatti, Zeeshan A; Rana, Nripendra P ( Elsevier , 2021 , Article)Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ... -
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Alalwan, Ali Abdallah; Algharabat, Raed Salah; Baabdullah, Abdullah Mohammed; Rana, Nripendra P.; Qasem, Zainah; Dwivedi, Yogesh K.... more authors ... less authors ( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep ( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
Sachin, Modgil; Dwivedi, Yogesh K.; Rana, Nripendra P.; Gupta, Shivam; Kamble, Sachin ( Elsevier , 2021 , Article)Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Nishant Kumar, Tiwary; Kumar, Rishi Kant; Sarraf, Shagun; Kumar, Prashant; Rana, Nripendra P. ( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ... -
Impact of Sensory Perceptions on the Urge to Buy Impulsively
Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. ( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ... -
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
Srivastava, Ankur; Gupta, Nitin; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ... -
The influence of social drivers on using ride-hailing services
Rana, Nripendra P.; Singh, Anurag; Parayitam, Satyanarayana; Mishra, Anubhav; Bhatt Mishra, Deepa ( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
An integrated model for m-banking adoption in Saudi Arabia
Baabdullah, Abdullah M.; Alalwan, Ali A.; Rana, Nripendra P.; Patil, Pushp; Dwivedi, Yogesh K. (2019 , Article)Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
Sharma, Rohit; Kamble, Sachin; Gupta, Shivam; Belhadi, Amine; Rana, Nripendra P.; Kumar, Kumod... more authors ... less authors ( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed, Algharabat; Rana, Nripendra P.; Alalwan, Ali Abdallah; Baabdullah, Abdullah; Gupta, Ashish ( Elsevier , 2020 , Article)The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
Algharabat, Raed Salah; Rana, Nripendra P.; Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed ( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
Yassine, Jadil; Rana, Nripendra P.; Dwivedi, Yogesh K. ( Elsevier , 2021 , Article)In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ... -
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement
Debarun, Chakraborty; Siddiqui, Aaliyah; Siddiqui, Mujahid; Rana, Nripendra P.; Dash, Ganesh ( Elsevier , 2022 , Article)This study aims to understand the consumption values that positively influence the adoption of mobile payment apps (MPAs). The theory of consumption values and two more constructs, initial trust (INT) and customer involvement ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Pooja, Goel; Parayitam, Satyanarayana; Sharma, Anuj; Rana, Nripendra P.; Dwivedi, Yogesh K ( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ... -
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
Zaid Mohammad, Obeidat; AlGharabat, Raed Salah; Alalwan, Ali Abdallah; Xiao, Sarah Hong; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2019 , Article)This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep; Goundar, Sam ( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...