Browsing Management & Marketing by Author "Nabil, Ghantous"
Now showing items 1-2 of 2
-
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Nabil, Ghantous; Alnawas, Ibrahim ( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ... -
Zooming in on co-creation practices of international franchisors
Nabil, Ghantous; Alnawas, Ibrahim ( Elsevier , 2021 , Article)There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ...