Browsing Management & Marketing by Author "Al-Dmour, Rand"
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Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks
Al-Dmour, Hani H.; Algharabat, Raed Salah; Khawaja, Rawan; Al-Dmour, Rand H. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit, customer information quality and system ...