تصفح Management & Marketing حسب المؤلف "Ahmed, Zafar U."
السجلات المعروضة 1 -- 3 من 3
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Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
( Emerald Publishing , 2023 , Article)Purpose: Research demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due to various challenges. This study proposes a new model in ... -
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
(2023 , Article)Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world. While the academic field has made several calls to understand the ... -
An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ...
