Browsing Management & Marketing by Author "Abdulla, A.K.M.A."
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The influence of attraction on internet banking: An extension to the trust-relationship commitment model
Kassim, N.M.; Abdulla, A.K.M.A. ( Emerald Group Publishing Limited , 2006 , Article)Purpose - This research in this paper aims to investigate and extend the trust-relationship commitment model to an internet banking setting by adding attraction as a new factor. Design/methodology/approach - The paper shows ...