Browsing Management & Marketing by Author "Behera, Rajat Kumar"
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Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. ( Springer Nature , 2023 , Article)With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Algharabat, Raed Salah; Kumar, Kumod ( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ...