Browsing Management & Marketing by Author "Al Thani, A"
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An examination of the e-commerce technology drivers in the real estate industry
Al Abdallah G.M.; Abou-Moghli A.A.; Al-Thani A.H. ( LLC CPC Business Perspectives , 2018 , Article)This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, ...