Browsing Management & Marketing by Author "Abu Farha A.K."
Now showing items 1-5 of 5
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A configuration of managerial assumptions and strategy: Toward a synthesis
Abu Farha A.; Katsioloudes M.I.; Al-Bakri A. ( Inderscience Enterprises Ltd. , 2018 , Article)This paper investigates how management perception and business strategy fits with the choice of the marketing practice. The study employs a configuration approach from data that were collected using three case studies in ... -
Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
Abu Farha A.K.; Al-Kwifi O.S.; Ahmed Z.U. ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: This paper aims to investigate the interplay between managerial assumptions and institutional corporate social responsibility, and determines how such fit affects performance. Design/methodology/approach: The ... -
Do different marketing practices pre-suppose different frames of reference? An exploratory study
Abu Farha A.; Elbanna S. ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ... -
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
Al-Kwifi O.S.; Abu Farha A.; Ahmed Z.U. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to ... -
Services marketing practices in diverse cultures: Canada compared to Qatar
Abu Farha A.K.; Koku P.S.; Al-Kwifi S.O.; Ahmed Z.U. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining ...