تصفح Management & Marketing حسب المؤلف "Abu Farha, Allam"
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Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K.; Al Halbadi, Salem Mohamed ( Taylor & Francis , 2022 , Article)Ethics have a significant influence on business practices and consumption behavior. This influence is increasing as evidenced in the growing global demand for ethical products, particularly Halal products. We, in this ... -
ICT effect on employees-related outcomes: higher education as a context
Abu Farha, Allam K.; Obeidat, Shatha M.; Al-Kwifi, Osama Sam ( Emerald , 2022 , Article)Purpose: Increased concern about the extensive use of information and communication technology (ICT) has led to widespread research on its effects on employees. This study aims to examine the effect of ICT use and demand ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
Abu Farha, Allam; AL-KWIFI, Sam O. (2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ...