Browsing Management & Marketing by Author "Ismagilova, Elvira"
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The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...