Browsing Management & Marketing by Author "Pentina, Iryna"
Now showing items 1-1 of 1
-
Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
Bailey, Ainsworth Anthony; Pentina, Iryna; Mishra, Aditya Shankar; Ben Mimoun, Mohammed Slim ( Routledge , 2019 , Article)Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this ...