تصفح Management & Marketing حسب المؤلف "Ghanghorkar, Yamini"
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Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
Pillai, Rajasshrie; Ghanghorkar, Yamini; Sivathanu, Brijesh; Algharabat, Raed; Rana, Nripendra P. ( Emerald Publishing , 2023 , Article)Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...