Browsing Management & Marketing by Author "Pereira, Giancarlo Medeiros"
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Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
Jorge Ubirajara, Gustavo; Trento, Luiz Reni; de Souza, Michele; Pereira, Giancarlo Medeiros; Lopes de Sousa Jabbour, Ana Beatriz; Ndubisi, Nelson Oly; Chiappetta Jabbour, Charbel Jose; Borchardt, Miriam; Zvirtes, Leandro... more authors ... less authors ( Elsevier , 2021 , Article)This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on ... -
Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy
Luiz Reni, Trento; Pereira, Giancarlo Medeiros; Jabbour, Charbel Jose Chiappetta; Ndubisi, Nelson Oly; Mani, Venkatesh; Hingley, Martin; Borchardt, Miriam; Gustavo, Jorge Ubirajara; de Souza, Michele... more authors ... less authors ( Elsevier , 2021 , Article)This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured ... -
The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives
Borchardt, Miriam; Ndubisi, Nelson Oly; Jabbour, Charbel Jos� Chiappetta; Grebinevych, Oksana; Pereira, Giancarlo Medeiros ( Elsevier Inc. , 2019 , Article)Anchored in the current controversy around the role of multinational enterprises (MNEs)in promoting base of the pyramid (BoP)initiatives in developing nations, this paper analyzes the evolution and changes in BoP approaches ...