Browsing Management & Marketing by Author "Mohammed A."
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The influence of CSR on perceived value, social media and loyalty in the hotel industry
Mohammed A.; Al-Swidi A. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ...