Browsing Management & Marketing by Author "Misra, Madhvendra"
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Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep ( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep; Goundar, Sam ( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...