Browsing Management & Marketing by Author "Garg, Aashish"
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Impact of Sensory Perceptions on the Urge to Buy Impulsively
Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. ( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ...