Browsing Management & Marketing by Author "Gupta, Nitin"
Now showing items 1-1 of 1
-
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
Srivastava, Ankur; Gupta, Nitin; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ...