Browsing Management & Marketing by Author "Hemsley-Brown J."
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Examining the key dimensions of customer experience quality in the hotel industry
Alnawas I.; Hemsley-Brown J. ( Routledge , 2019 , Article)Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ... -
Market orientation and hotel performance: investigating the role of high-order marketing capabilities
Alnawas I.; Hemsley-Brown J. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Using the resource-based view (RBV), the purpose of this paper is to examine the potential mediation effect of customer relationship management capability, branding capability and service innovation capability on ...