Browsing Management & Marketing by Author "Heba, Younis"
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How Do SMEs Decide on International Market Entry? An Empirical Examination in the Middle East
Heba, Younis; Elbanna, Said ( Elsevier Inc. , 2022 , Article)This study contributes to the scant literature that scrutinises the decision-making process preceding foreign entries, particularly in the Middle Eastern context. While considerable research has examined the content and ...