تصفح Management & Marketing حسب المؤلف "Balakrishnan, Janarthanan"
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Metaverse in marketing and logistics: the state of the art and the path forward
Tan, Garry Wei Han; Aw, Eugene Cheng Xi; Cham, Tat Huei; Ooi, Keng Boon; Dwivedi, Yogesh K.; Alalwan, Ali Abdallah; Balakrishnan, Janarthanan; Chan, Hing Kai; Hew, Jun Jie; Hughes, Laurie; Jain, Varsha; Lee, Voon Hsien; Lin, Binshan; Rana, Nripendra P.; Tan, Teck Ming... more authors ... less authors ( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen... more authors ... less authors ( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...