Browsing Management & Marketing by Author "Maher, Amro A."
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Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. ( Emerald , 2021 , Article)Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ... -
Foreigner service orientation: does the perception of other consumers matter?
Maher, Amro A.; Elsharnouby, Tamer H. ( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ... -
Local consumer well-being in a multicultural marketplace: From conflict to engagement
Elsharnouby, Tamer H.; Maher, Amro A. ( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...