تصفح Management & Marketing حسب المؤلف "Farrag, Dalia Abdel Rahman"
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Can Arab-origin brands go global? An exploratory study
Farrag, Dalia Abdel Rahman; Abu Gharara, Sahar Raafat ( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ... -
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
Farrag, Dalia Abdel Rahman; Murphy, William H.; Hassan, Mohammed ( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic banking context. Furthermore, it ...