Browsing Management & Marketing by Author "Fraedrich J."
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A comparative analysis of the UN declaration, global business compact, and religious morals in determining global values for business and their application to Islamic marketing
Fraedrich J.; Althawadi O.; Bagherzadeh R. ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose The continued rise of the multinational and debate as to what constitutes global business values is predicated on the UN Declaration and Global Business Compact. This research suggests both documents explicitly ...