Browsing Management & Marketing by Author "Goundar, Sam"
Now showing items 1-1 of 1
-
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep; Goundar, Sam ( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...