Browsing Management & Marketing by Author "Isaid, Emad Naji"
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Consumers' Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework
Isaid, Emad Naji; Faisal, Mohd Nishat ( Sage Publications India Pvt. Ltd , 2015 , Article)The aim of this study is to analyze the influencing factors on consumers' repurchase intention towards a brand of a mobile phone. The theory of reasoned action has been used in this study to measure consumer repurchase ...