Browsing Management & Marketing by Author "Hossain, Mokter"
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Autonomous Delivery Robots: A Literature Review
Hossain, Mokter ( Institute of Electrical and Electronics Engineers (IEEE) , 2023 , Article)Autonomous delivery robots (ADRs) are a recent advent in delivery services. While studies on the technical aspects of ADRs are growing rapidly from technical perspectives, studies of ADRs from the business perspective are ... -
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem ( Springer Nature , 2023 , Article)Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ... -
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
Karami, Masoud; Hossain, Mokter ( Emerald Publishing , 2023 , Article)Purpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' ...