تصفح Management & Marketing حسب المؤلف "Kassim, S"
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Domains of Living and key demographics: Their impact on luxury consumption behavior of affluent Qataris
Sharif K.; Kassim N.; Faisal M.N. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers Domains of Living (DoL). DoL were broken down into being, belonging ...