تصفح Management & Marketing حسب المؤلف "Katsioloudes M.I."
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A configuration of managerial assumptions and strategy: Toward a synthesis
Abu Farha A.; Katsioloudes M.I.; Al-Bakri A. ( Inderscience Enterprises Ltd. , 2018 , Article)This paper investigates how management perception and business strategy fits with the choice of the marketing practice. The study employs a configuration approach from data that were collected using three case studies in ...