Browsing Management & Marketing by Author "Das, Amit"
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Expert Systems
Das, Amit ( John Wiley & Sons, Ltd , 2015 , Book chapter)Expert systems mimic the problem-solving activity of human experts in specialized domains by capturing and representing expert knowledge. Expert systems include a knowledge base, an inference engine that derives conclusions ... -
From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns
Becheur, Imene; Das, Amit ( Taylor & Francis , 2017 , Article)In this paper, we test whether the DES III structure of emotions as described by Izard (1977) can be found in self-report data collected in the context of a campaign to deter drunk driving. Indeed, when exposed to a shocking ...