Browsing Management & Marketing by Author "Poulin, Diane"
Now showing items 1-1 of 1
-
Building trust in multi-stakeholder collaborations for new product development in the digital transformation era
Barrane, Fatima Zahra; Ndubisi, Nelson Oly; Kamble, Sachin; Karuranga, Gahima Egide; Poulin, Diane ( Emerald Group Holdings Ltd. , 2021 , Article)Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ...