Browsing Management & Marketing by Author "Al-Bakri A."
Now showing items 1-1 of 1
-
A configuration of managerial assumptions and strategy: Toward a synthesis
Abu Farha A.; Katsioloudes M.I.; Al-Bakri A. ( Inderscience Enterprises Ltd. , 2018 , Article)This paper investigates how management perception and business strategy fits with the choice of the marketing practice. The study employs a configuration approach from data that were collected using three case studies in ...