Browsing Management & Marketing by Author "Kassim, Norizan M."
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Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
Kassim, Norizan M.; Zain, Mohamed; Bogari, Naima; Sharif, Khurram ( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ...