Browsing Management & Marketing by Author "Patel, Ashok Kumar"
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Assessing customers' attitude towards online apparel shopping: A three-way interaction model
Patel, Ashok Kumar; Singh, Anurag; Rana, Nripendra P.; Parayitam, Satyanarayana; Dwivedi, Yogesh K.; Dutot, Vincent... more authors ... less authors ( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ...