تصفح Management & Marketing حسب المؤلف "Farrag, Dalia A."
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A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
Farrag, Dalia A.; Althawadi, Othman ( Ingenta Connect , 2022 , Article)This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ... -
The Role of CSR Strategic Integration in the CSR Organizational Performance Link Context of Qatar
Al Bakri, Anas; Obeidat, Shatha M.; Farrag, Dalia A.; Al-Esmael, Bader A. ( IGI Global , 2022 , Article)explore the contribution of CSR strategic integration to the creation of strategic advantage. Data were collected from companies located in different Qatari sectors. As the most competitive economy in the Middle East, Qatar ...