Browsing Management & Marketing by Author "Kassim, N.M."
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The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
Souiden, N.; Kassim, N.M.; Hong, H.J. ( Emerald Group Publishing Limited , 2006 , Article)Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ... -
The influence of attraction on internet banking: An extension to the trust-relationship commitment model
Kassim, N.M.; Abdulla, A.K.M.A. ( Emerald Group Publishing Limited , 2006 , Article)Purpose - This research in this paper aims to investigate and extend the trust-relationship commitment model to an internet banking setting by adding attraction as a new factor. Design/methodology/approach - The paper shows ...