تصفح Management & Marketing حسب النوع "Conference Paper"
السجلات المعروضة 21 -- 24 من 24
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The elicitation of key performance indicators of e-Government providers: A bottom-up approach
( European and Mediterranean Conference on Information Systems , 2013 , Conference Paper)Delivering an adequate e-Government service (e-service) is becoming more of a necessity in today's digital world. In order to improve e-services and increase the engagement of both users' and providers' side, studies on ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
(2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ...