تصفح Management & Marketing حسب العنوان
السجلات المعروضة 632 -- 651 من 701
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The Impact of Services Brand Personality on Consumer Brand Relationship Quality
( Routledge , 2016 , Article)This article investigates service brand personality's role as a driver of brand relationship quality. A research model links brand personality to four indicators of relationship quality: brand credibility, self-congruity, ... -
The influence of CSR on perceived value, social media and loyalty in the hotel industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ... -
The influence of green human resource management practices and employee green behavior on business performance in sustainability-focused organizations
( Routledge , 2022 , Article)Drawing on the Ability-Motivation-Opportunity, Corporate Environmentalism, and Value Belief Norm theories, this study proposes a framework that focuses on the consequences of green human resource management practices. We ... -
The infuence of religiosity on egyptian muslim youths' attitude towards fashion
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - The purposeof this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion. Design/methodology/approach - To understand the relationship between ... -
The integrated impact of new product and market flexibilities on operational performance: The case of the Jordanian manufacturing sector
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate and test the relationship between a company?s strategic flexibility, as evidenced by new product development flexibility and market flexibility, and its operational ... -
The joint effect of leadership style and organisational justice on employees' work engagement
( Inderscience Enterprises Ltd. , 2018 , Article)Despite the existing body of literature devoted to the topic of work engagement, this study examined the effect of some important variables, such as transformational and transactional leadership styles, on work engagement. ... -
The link between e-HRM use and HRM effectiveness: an empirical study
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to present results from an empirical study at the a Telecommunication company in Jordan on the impact of electronic-human resource management (e-HRM) use on human resource management ... -
The mediating role of alliances in the international market orientation-performance relationship of smes
( Elsevier Ltd , 2019 , Article)Enhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but ... -
The mediating role of total quality management between the entrepreneurial orientation and the organizational performance
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to examine the joint effect of entrepreneurial orientation (EO) and total quality management (TQM) on the organizational performance. In addition, this study aimed to examine the ability ... -
The mediating role of TQM and organizational excellence, and the moderating effect of entrepreneurial organizational culture on the relationship between ERP and organizational performance
( Emerald Group Publishing Ltd. , 2016 , Article Review)Purpose-The purpose of this paper is to investigate the relationship between enterprise resource planning (ERP) and organizational performance through examining the mediating effect of total quality management (TQM) and ... -
The moderating role of business growth on the relationship between business development services provided by islamic microfinance institutions and customer satisfaction: A study on the SMEs in Yemen
( Canadian Center of Science and Education , 2014 , Article)This paper aims to investigate the moderating role of business growth on the relationship between Business Development Services (BDS) and SMEs owners' satisfaction on the Islamic Microfinance System in Yemen. Specifically, ... -
The principles of Islamic marketing
( Taylor and Francis Inc. , 2016 , Book)The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and ... -
The reality of financing small tourism firms: The case of Indian tourism SMEs
( IGI Global , 2020 , Article)Small tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates access to and finance preferences of SME tourism ... -
The reality of financing small tourism firms: The case of Indian Tourism SMEs
( IGI Global , 2021 , Book chapter)Small tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates access to and finance preferences of SME tourism ... -
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This study adopted Partial Least Squares Structural ... -
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
( IGI Global , 2022 , Article)This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ... -
The role of context in intuitive decision-making
( Cambridge University Press , 2016 , Article)Few writers have examined the contextual determinants of intuitive decision-making and none has examined the differential contribution to explaining intuition made by different perspectives on context. This study seeks to ... -
The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate the factors that underpin consumer attitude toward switching a product brand, using functional magnetic resonance imaging (fMRI) to study brain activity during the ... -
The role of microfinance to empower women: The case of developing countries
( IGI Global , 2018 , Article Review)This article reviews, discusses and provides a critical analysis relating to the role of microfinance on issues linking to poverty, gender equality, and women empowerment with particular emphasis on developing economies. ... -
The Role of the Manager in the Middle East: An Empirical Study of Multinational Companies
( Sage Publications India Pvt. Ltd , 2019 , Article)This article is an empirical investigation into the role of the CEO manager in the affiliates of multinational corporations operating in the Middle East. Grounded in a literature review of the reasons for employing either ...