Browsing Management & Marketing by Title
Now showing items 394-413 of 685
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An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ... -
Intellectual Property, Technology Transfer, and Local Production to Increase Access to Medicines
(2018 , Presentation)Outlines: * INTELLECTUAL PROPERTY (IP): THE CONCEPT *QATAR and IP * WIPO *QATAR’S OTHER MEMBERSHIPS *Patent Cooperation Treaty *INTELLECTUAL PROPERTY LAWS OF QATAR * TECHNOLOGY TRANSFER (TT) IN THE PHARMACEUTICAL ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
International entrepreneurial SMEs in the muslim world: The role of religion in the GCC countries
( Elsevier Ltd , 2022 , Article)Recent studies examining the internationalisation of SMEs in emerging economies have observed that religion affects international market entry, which suggests that specific cultural aspects, such as religion, have not ... -
International franchising and performance: a resource-based perspective
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ... -
Internet Banking Encounter Quality of Arab Middle East Banks: Organizational Determinants
( IGI Global , 2021 , Book chapter)The aim of this chapter was to evaluate the impact of organizational determinants in term of ownership, age, size and global presence on the quality of internet banking service encounter in the Arab Middle East region. A ... -
Internet marketing adoption by iranian distribution industry: An attempt to understand the reality
( IGI Global , 2018 , Article Review)This article describes how although the internet has become a significant platform for the advancement of marketing strategies and developments, there have been inadequate empirical research efforts concerning its adoption ... -
Internet of things for perishable inventory management systems: an application and managerial insights for micro, small and medium enterprises
( Springer Nature , 2021 , Article)Micro, Small, and Medium Enterprises (MSMEs) operating in the food retailing sector encounter two main concerns with respect to their perishable inventory management system, i.e., the product’s shelf life and investment ... -
The Internet-EDI Systems Adoption by Enterprises in Jordan: Descriptive analysis of Adoption, Strategies and Benefits
( Scientific Research Publishing, Inc. , 2013 , Article)This paper reviewed and explored the current extent of the Internet Electronic Data Interchange systems adoption in Jordan particularly in the SME sector. Also the paper presented the benefits of IEDI adoption and showed ... -
Inventory models for joint pricing and greening effort decisions with discounts
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: This paper aims to develop efficient decision support tools for a firm?s environment protection by using greening effort while yet improving profitability by utilizing pricing and inventory decisions with discount ... -
Investigating critical obstacles to entrepreneurship in emerging economies: A comparative study between males and females in Qatar
( Allied Business Academies , 2019 , Article)Qatar's Entrepreneurship sector faces major obstacles that impede its growth prospects. While Qatar has started to focus more on improvement of the entrepreneurial environment through semi-governmental agencies and creation ... -
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
( Elsevier , 2020 , Article)The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ... -
Investigating the effectiveness of practicing knowledge management in the hospitality industry: The case of Qatar
( Inderscience Enterprises Ltd. , 2019 , Article)Managing knowledge plays a significant role in the delivery of success in different organisations. Hospitality and hotels are not far from this. However, assessing the effectiveness of practicing knowledge management in ... -
Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit, customer information quality and system ... -
Investigating the impact of electronic health record on healthcare professionals
( Growing Science , 2021 , Article)Although there is a significant influence of implementing the electronic health records (EHR) system in Qatar, there are very limited studies reviewed and analyzed the influence of implementing the EHR system on healthcare ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
Investigating the key determinants of Muslim ethical consumption behaviour amongst affluent Qataris
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective. More specifically, impact of ... -
Investigating the role of knowledge gaps in enhancing quality in cloud environments
( Palgrave Macmillan , 2016 , Book chapter)In recent years we have all heard about the advantages and benefits of the so-called “cloud” for the use of corporate software (Gopalakrishnan, 2009; Neto et al., 2008; Takabi et al., 2011). It can be argued that the ... -
Investigating the role of leadership styles and governance on project performance in megaprojects
( Czestochowa University of Technology , 2021 , Article)Megaprojects are very large-scale complex ventures that involve multiple stakeholders and influence millions of lives. In the literature, leadership styles and governance have been found to have significant relationship ... -
An investigation of the causality links in the balanced scorecard: The case of the Gulf Cooperation Council hospitality industry
( Elsevier Ltd , 2022 , Article)In order to link different aspects of the balanced scorecard (BSC), i.e., learning, innovation, internal business, customer, and financial perspectives, Kaplan and Norton developed the concept of strategy maps to help ...