Browsing Management & Marketing by Title
Now showing items 701-716 of 716
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Validating the antecedents of customer M-payment loyalty: an empirical investigation
( Emerald Publishing , 2022 , Article)Purpose: The study aims to explore antecedents and consequences of customer experience (CE) by positing a comprehensive framework taking cognizance of customer loyalty (CL), customer advocacy (CA), customer value dimensions, ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ... -
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
( Emerald Publishing , 2023 , Article)Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ... -
Well-Being and Running Events in Qatar: The Ooredoo Doha Marathon
( Cognizant Communication Corporation , 2022 , Article)Research into participatory sport event experiences and well-being outcomes has increased; however, much of this work explores Western contexts. The purpose of the current research is to examine the well-being outcomes ... -
What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study
( Routledge , 2023 , Article)Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by ... -
What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained ... -
What it takes to succeed as an entrepreneur: the self-assessment
( Inderscience , 2020 , Article)This study explored the importance of passion, self-discipline, confidence and strong backbone of entrepreneurs in Qatar to be successful. In addition, the study explored the main drivers and obstacles that entrepreneur ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ... -
Wisdom from Arabian networks: a review and theory of regional supply chain management
( Taylor & Francis , 2020 , Article)The purpose of this article is to present a systematic review of the supply chain management (SCM) research on the Gulf Cooperation Council (GCC) countries of Bahrain, Kuwait, Oman, Qatar, the United Arab Emirates and Saudi ... -
Women in engineering: A qualitative investigation of the contextual support and barriers to their career choice
( Elsevier , 2019 , Article)This study explores both past and current experiences of female engineering students. Women continue to be underrepresented in certain STEM (science, technology, engineering, and mathematics) fields in most countries. Using ... -
Women Leadership, Culture, and Islam: Female Voices from Jordan
( Springer Nature , 2023 , Article)This paper aims to explore the experiences of female leaders considering the interplay of gender, religion, and culture. Drawing on an inductive-qualitative study, the paper examines perceptions regarding the role of ... -
Yemeni banking system: Critical issues and future recommended strategies
(2012 , Article)In the current changing and challenging business environment, banks have been gaining an increasing importance in paving the way for the development processes in any country.Banks, however, bridge the gap between individuals ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ... -
Zooming in on co-creation practices of international franchisors
( Elsevier , 2021 , Article)There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ... -
اضطراب التجارة العالمية والمحلية جراء جائحة كورونا وانعكاساتها على قطر
( College of Business and Economics - Qatar University , 2020 , Video)انطلاقًا من أهمية مشاركة الجامعة في خدمة المجتمع ولتقصِّي تداعيات الأزمة العالمية نظمت كلية الإدارة والاقتصاد بالتعاون مع كلية القانون في جامعة قطر حلقة نقاشية عن بُعد بعنوان: اضطراب التجارة العالمية والمحلية جرّاء جائحة ...