Browsing Management & Marketing by Publisher "Emerald Publishing"
Now showing items 21-40 of 53
-
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure
( Emerald Publishing , 2024 , Article)Purpose: There is always a need to discover how a paradox between a customer's desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless ... -
Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
( Emerald Publishing , 2023 , Article)Purpose: Drawing on an organizational learning perspective, this paper examines the effect of levels of foreign market involvement (intensity and geographic spread) on internationalization outcomes recognizing that the ... -
Fostering environmental preservation: exploring the synergy of green human resource management and corporate environmental ethics
( Emerald Publishing , 2024 , Article)Purpose: This study aims to explore the unique and synergistic effects of green human resource management (GHRM) and corporate environmental ethics (CEE) on the environmental performance (EP) of manufacturing small and ... -
Green construction and environmental performance: an assessment framework
( Emerald Publishing , 2023 , Article)Purpose: Construction firms worldwide are increasingly taking pragmatic steps towards addressing environmental problems arising from their activities. Nonetheless, there is a paucity of studies focused on the nexus between ... -
Green innovation for sustainable development: leveraging green knowledge integration, blockchain technology and green supply chain integration
( Emerald Publishing , 2023 , Article)Purpose: Despite the importance of green supply chain integration (GSCI) in advancing green innovation (GI) is recognized, it remains unclear how firms can translate their GSCI efforts into GI. Therefore, this study aims ... -
Greening multinational enterprises in the oil, gas and petrochemicals: Environmental sustainability and the moderation role of environmental sensitivity
( Emerald Publishing , 2020 , Article)Purpose: Premised on the shortage of research on the role of organisational mindfulness in promoting environmental sustainability, this study evaluates the effects of organisational mindfulness and mindful organising on ... -
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
Identifying the effective taxonomies of airline green operations strategy
( Emerald Publishing , 2019 , Article)Purpose: The purpose of this paper is to explore the effective taxonomies of airline green operations strategy. Design/methodology/approach: To this end, a sample of 23 airlines from five regions (North America, South ... -
The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI
( Emerald Publishing , 2015 , Article)Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship ... -
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ... -
The influence of social drivers on using ride-hailing services
( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
Innovate or perish: can green entrepreneurial orientation foster green innovation by leveraging green manufacturing practices under different levels of green technology turbulence?
( Emerald Publishing , 2023 , Article)Purpose: While the significance of green entrepreneurial orientation (GEO) has been acknowledged, it is still not fully understood how GEO influences green innovation (GI). Depending on the natural resource-based view ... -
An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ... -
The late payment epidemic in UK construction
( Emerald Publishing , 2023 , Article)Purpose: The UK government has elaborated the effect of late payment on the economy, with its impact on the construction sector being particularly pronounced. This paper aims to evaluate the late payment epidemic that ... -
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
( Emerald Publishing , 2023 , Article)Purpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' ... -
Metaverse in marketing and logistics: the state of the art and the path forward
( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ... -
A mixed-methods approach for the relationship between organizational attributes, reputation, employer brand and intention to apply for a job vacancy
( Emerald Publishing , 2023 , Article)Purpose: This study aims to investigate the direct effect of organizational reputation (OR), employer brand (EB) and organizational attributes (OA) on the intention to apply for a job vacancy (IAJV); further, it examined ... -
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...