Browsing Management & Marketing by Title
Now showing items 216-235 of 677
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Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
The effect of performance appraisal on job performance in governmental sector: The mediating role of motivation
( Growing Science , 2020 , Article)The purpose of this paper is to assess the impact of performance appraisal on job performance focusing on the role of Motivation in the governmental sector in Qatar. While many organizations consider performance appraisal ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
The Effectiveness of E-Entrepreneurship Training Programs in the Emerging Markets (GCC)
( IGI Global , 2022 , Article)The study aimed to examine the effectiveness of e-entrepreneurship training programs (EETP) content (curriculum), EETP period, EETP trainers (instructors – individual mentor’s role) and EETP candidates’ input (involvement ... -
The effects of complementarity of knowledge and capabilities on joint innovation capabilities and service innovation: The role of competitive intensity and demand uncertainty
( Elsevier , 2020 , Article)Service innovation has become increasingly important for the growth of developed and developing countries. Despite an extensive body of literature on the role of joint innovation capabilities in improving a firm's ... -
The Effects of Country-Image and Animosity on Asian Consumers' Responses to Foreign Brands
(2021 , Article)This study investigates the effects of country image and animosity on brand quality evaluation and purchasing intention among Asian consumers. Data was collected from Chinese (n = 540) and South Korean (n = 360) consumers. ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
The Effects Of Individual Entrepreneurial Orientation and Self-Efficacy Dimensions On Project Performance Among University Students
( World Scientific , 2023 , Article)The literature on corporate entrepreneurship has discussed the role of entrepreneurship orientation (EO) and self-efficacy in enhancing venture creation and a firm's growth. In contrast, the effect of EO and self-efficacy ... -
The Effects of Organizational Support and Organizational Commitment on Organizational Citizenship Behaviour: (A Conceptual Framework)
( Elsevier , 2017 , Article)In recent times, organization have been striving to achieve excellence in relation to the effectiveness and efficiency of employees. The behavior of individuals can help organizations to achieve this goal. It has been noted ... -
Electronic health record system: Adoption and influencing factors
( Inderscience Publishers , 2016 , Article)The study identified the technological factors, which encourage or limit the adoption of EHR systems in private hospitals in Jordan. The study also, examined the relationship of adoption of EHR to specific hospital ... -
Emerging dimensions of blockchain application in tourism and hospitality sector: a systematic literature review
( Routledge , 2023 , Article)Owing to its unparalleled transparency and disintermediation characteristics, blockchain technology has a huge potential to transform the tourism and hospitality industry. Airlines and hotel companies are now turning to ... -
Employee engagement: Development of a new measure
( Inderscience Enterprises Ltd. , 2019 , Article)It is claimed that organisations investing in employee engagement will reap significant benefits in terms of employee productivity, achievement of organisational goals, customer satisfaction, and talent retention. However, ... -
Employee Readiness for Change in Public Higher Education Institutions: Examining the Joint Effect of Leadership Behavior and Emotional Intelligence
( Taylor and Francis Inc. , 2018 , Article)This study aimed to examine the effects of leadership behavior and emotional intelligence (EI) on readiness for change and to investigate the moderating effects of organizational commitment on the relationship among ... -
Employees' commitment to change: personality traits and organizational culture
( emerald insight , 2021 , Article)Abstract Purpose This study examines the influences of personality traits on the employees' commitment to change that moderated by the organizational culture. The employee's commitment to change is important for the large ... -
Empowering Emirati women through entrepreneurship: Success factors and financial resource acquisition perspective
( International Business Information Management Association, IBIMA , 2015 , Conference Paper)The purpose of this research is to identify the business success and financial resource acquisition factors, the problem areas and developmental issues allied to Emirati female entrepreneurs in the United Arab Emirates. A ... -
Enablers and Challenges for E-Health Services: A Systematic Literature Review
( IGI Global , 2022 , Article)The purpose of the paper is to systematically review the literature of enablers and challenges for implementation and adoption e-health services. The review aims to identify the most critical success factors and barriers ... -
Enablers of NPD financial performance: The roles of NPD capabilities improvement, NPD knowledge sharing and NPD internal learning
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to examine new product development (NPD) financial performance enablers through examining the roles of NPD capabilities improvement, NPD knowledge sharing and NPD internal learning in ... -
Enablers of sustainable municipal solid waste management system in India
( Inderscience Enterprises Ltd. , 2019 , Article)The present study moves beyond the traditional focus of municipal solid waste management (MSWM) of collection and disposal to sustainable MSWM that takes a systems view and addresses issues related to waste prevention, ... -
Enabling Intrapreneurship: An Emerging Economy Perspective
( World Association for Sustainable Development , 2022 , Article)PURPOSE: The major purpose of this study was to understand and explore intrapreneurship in Qatar, in particular, to investigate the outcomes and prerequisites for intrapreneurship in government, semi-government, and private ... -
Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
( Routledge , 2018 , Article)Previous research has studied several factors influencing advertising responses. However, this body of work has been mainly conducted in contexts where the target audience is a minority with a perceived lower status in the ...