Browsing Management & Marketing by Title
Now showing items 294-313 of 719
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The Fourth Wave of Grounded Theory: A Self-Correcting Top-Down Approach
( World Scientific , 2024 , Book chapter)Grounded theory, as a qualitative research method, constructs theories grounded in data on previously unexplored phenomena. To this end, it requires the researcher to be able to form concepts and ideas from the data, to ... -
A Framework for Optimizing the Supply Chain Performance of a Steel Producer
( SciTePress , 2013 , Conference Paper)Supply Chain Management (SCM) is focused on developing, optimizing, and operating efficient supply chains. Efficient supply chains are characterized by cost effective decisions, lean flow and structure, high degree of ... -
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
( Springer Nature , 2017 , Book chapter)Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed ... -
From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns
( Taylor & Francis , 2017 , Article)In this paper, we test whether the DES III structure of emotions as described by Izard (1977) can be found in self-report data collected in the context of a campaign to deter drunk driving. Indeed, when exposed to a shocking ... -
From mono-criterion to multi-criteria decision aid: A necessary but unfinished evolution in operational research
(2014 , Article)The aim of this paper is to discuss the evolution process from the mono-criteria decision making paradigm to the multi-criteria decision aid paradigm. This process is based on the fact; in general, the decision-maker desires ... -
From ‘publish or perish’ to ‘publish for purpose’
( Wiley , 2023 , Other)Pressures to publish prolifically have led to an abundance of research on trivial matters rather than on issues of significance. This trend is particularly pronounced in developing countries, where limited access to paid ... -
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
( Springer Nature , 2023 , Article)Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ... -
Frugal innovation as a source of sustainable entrepreneurship to tackle social and environmental challenges
( Elsevier , 2023 , Article)Sustainable entrepreneurs have increasingly faced challenges in achieving triple-bottom-line objectives. The study portrays frugal innovation as a source to foster sustainable entrepreneurship to move the debate beyond ... -
Frugal innovation for sustainable rural development
( Elsevier , 2023 , Article)Sustainable development (SD) is a key concern for businesses, governments, and policymakers, with a particular emphasis on rural areas for achieving the sustainable development goals (SDGs). Frugal innovation offers a new ... -
Fuzzy chance-constrained goal programming model for multi-attribute financial portfolio selection
( Springer New York LLC , 2017 , Article)The aim of this paper is to propose a fuzzy chance constrained goal programming model for solving a multi-attribute financial portfolio selection problem under two types of uncertainty namely randomness and fuzziness. The ... -
Fuzzy goal programming model for classification problems
( Springer New York LLC , 2017 , Article)The aim of this paper is to propose a new approach, based on fuzzy goal programming, for classification problems where the cut-off value c corresponding to the discriminant axe is considered as imprecise. The fuzziness was ... -
Gender and privacy in Arab Gulf states: implications for consumption and marketing
( Edward Elgar Publishing Ltd. , 2011 , Book chapter)N/A -
Gender differences in entrepreneurial self-efficacy: An educational perspective
( Elsevier , 2021 , Article)Entrepreneurial education is believed to be positively correlated with entrepreneurship intentions. Previous studies measured entrepreneurial self-efficacy in order to investigate observed gender differences in entrepreneurial ... -
Gender, education, and career in the Arab world: A literature review
( SAGE , 2021 , Article)The underrepresentation of females in certain fields has been studied extensively in many countries. Similar to other parts of the World, the number of females graduating each year from universities in the Arab World now ... -
Generational Differences in Brand Hate: An Abstract
( Springer Nature , 2022 , Book chapter)Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ... -
Goal programming for financial portfolio management: a state-of-the-art review
( Springer Nature , 2017 , Article)Over the last decades, the Goal Programming (GP) model has been applied to financial portfolio management and/or selection problem in decision-making contexts where several conflicting and incommensurable objectives are ... -
Green construction and environmental performance: an assessment framework
( Emerald Publishing , 2023 , Article)Purpose: Construction firms worldwide are increasingly taking pragmatic steps towards addressing environmental problems arising from their activities. Nonetheless, there is a paucity of studies focused on the nexus between ... -
Green Customer and Supplier Integration for Competitive Advantage: The Mediation Effect of Sustainable Product Innovation
( Multidisciplinary Digital Publishing Institute (MDPI) , 2022 , Article)The purpose of this study is two-fold: first is to examine the direct effect of green customer integration, green supplier integration, and new product flexibility on sustainable green product innovation (henceforth ... -
Green entrepreneurial orientation for enhancing SMEs financial and environmental performance: Synergetic moderation of green technology dynamism and knowledge transfer and integration
( Cogent OA , 2023 , Article)Currently SMEs in the developing countries like Pakistan are struggling for their survival, however, because of increasing consumer awareness, SMEs have to focus over the environmental concerns as well. For SMEs green ... -
Green innovation for sustainable development: leveraging green knowledge integration, blockchain technology and green supply chain integration
( Emerald Publishing , 2023 , Article)Purpose: Despite the importance of green supply chain integration (GSCI) in advancing green innovation (GI) is recognized, it remains unclear how firms can translate their GSCI efforts into GI. Therefore, this study aims ...