Browsing Management & Marketing by Title
Now showing items 454-473 of 719
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Market orientation and hotel performance: investigating the role of high-order marketing capabilities
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Using the resource-based view (RBV), the purpose of this paper is to examine the potential mediation effect of customer relationship management capability, branding capability and service innovation capability on ... -
Market power and the role of banks as liquidity providers in GCC markets
( Cogent OA , 2019 , Article)Purpose: The study aims to discuss the role of market power and the banks as a liquidity provider, specifically in the twenty-first century. Design: The empirical investigation has evaluated the effects of market power on ... -
Marketing from Leadership to Innovation: A Mediated Moderation Model Investigating How Transformational Leadership Impacts Employees’ Innovative Behavior
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)In an increasingly competitive landscape, both researchers and businesses are showing growing interest in promoting employee’s innovative work behavior (EIWB). Although earlier studies have highlighted the significance ... -
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
( Emerald Publishing , 2023 , Article)Purpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' ... -
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate diversity of marketing practices of firms operating in the same environment, by identifying how management perception and business strategy (BS) fits with the choice of ... -
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ... -
Measuring luxury brand consumption and female consumers' religiosity in the UAE
( World Scientific Publishing Co. Pte Ltd , 2014 , Article)Luxury brand consumption by female consumers in the rich Arab Gulf states has never been systematically studied, and thus most of our knowledge in this area remains shaped by preconceived notions that are not likely to ... -
The mediating effect of organizational climate on the relationship between transformational leadership and patient safety: A study on Saudi hospitals
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main aim of this paper is to investigate the mediation effect of organizational climate on the relationship between Transformational Leadership and perceived patient safety in Saudi Hospitals from the nurses perspective. ... -
The mediating role of affective commitment between corporate social responsibility and eWOM in the hospitality industry
( Taylor & Francis , 2020 , Article)Although previous research establishes customer reactions to companies' corporate social responsibility (CSR) actions, little is known about the effect of CSR on customers’ affective commitment and their positive electronic ... -
Mediating role of green innovation and moderating role of resource acquisition with firm age between green entrepreneurial orientation and performance of entrepreneurial firms
( Cogent OA , 2023 , Article)As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased. Moreover, resource acquisition with firm age ... -
A mediation model of task conflict in vertical dyads: Linking organizational culture, subordinate values, and subordinate outcomes
( Emerald Group Publishing Limited , 2012 , Article)Purpose: The current study seeks to provide predictions for task conflict in supervisor-subordinate dyads and to test empirically the mediation effects of task conflict between organizational culture/subordinate values and ... -
The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ... -
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
( Elsevier , 2021 , Article)In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ... -
Metaverse in marketing and logistics: the state of the art and the path forward
( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
Mindfulness, socioemotional wealth, and environmental strategy of family businesses
( John Wiley and Sons Ltd , 2019 , Article)The study advances knowledge in the field of business strategy and the environment by incorporating mindfulness theory into the research on socioemotional wealth (SEW) and its environmental consequences in family businesses. ... -
Mindfulness-based business strategies and the environment
( John Wiley and Sons Ltd , 2019 , Article)[No abstract available] -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2013 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ... -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2017 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ...