Browsing Management & Marketing by Title
Now showing items 463-482 of 716
-
The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ... -
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
( Elsevier , 2021 , Article)In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ... -
Metaverse in marketing and logistics: the state of the art and the path forward
( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
Mindfulness, socioemotional wealth, and environmental strategy of family businesses
( John Wiley and Sons Ltd , 2019 , Article)The study advances knowledge in the field of business strategy and the environment by incorporating mindfulness theory into the research on socioemotional wealth (SEW) and its environmental consequences in family businesses. ... -
Mindfulness-based business strategies and the environment
( John Wiley and Sons Ltd , 2019 , Article)[No abstract available] -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2013 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ... -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2017 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ... -
A mixed-method study of programme management resources and social enterprise sustainability: A developing-country context
( Multidisciplinary Digital Publishing Institute (MDPI) , 2021 , Article)This research investigates the relationship between enterprise environmental factors (EEFs) and programme management (PgM) resources, and subsequently how PgM resources and sustain-ability integrate into social enterprise. ... -
A mixed-methods approach for the relationship between organizational attributes, reputation, employer brand and intention to apply for a job vacancy
( Emerald Publishing , 2023 , Article)Purpose: This study aims to investigate the direct effect of organizational reputation (OR), employer brand (EB) and organizational attributes (OA) on the intention to apply for a job vacancy (IAJV); further, it examined ... -
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement
( Elsevier , 2022 , Article)This study aims to understand the consumption values that positively influence the adoption of mobile payment apps (MPAs). The theory of consumption values and two more constructs, initial trust (INT) and customer involvement ... -
Modeling Count Data Using Poisson and Negative Binomial Models
( SAGE Publications Ltd , 2019 , Other)I teach management at the university level, and one of the most important topics covered in the curriculum is human behavior in organizations. As an instructor, I have always been fascinated by the behavior of university ... -
Modeling the Best Cleanliness Practices for Qatar Healthcare Establishments
( Hamad bin Khalifa University Press (HBKU Press) , 2016 , Conference Paper)In recent years, healthcare has become an important area of concern for both government and private healthcare establishments (HCEs) as are facing challenges in the delivery and provisioning of high quality services to ... -
Modeling the enablers of organizational commitment
( Emerald Group Publishing , 2014 , Article)Purpose: Organizational commitment (OC) has important implications for both individuals and organizational outcomes. This paper aims to present an approach to understand the dynamics between various enablers that help to ... -
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ... -
The Moderating Effect of Role Ambiguity on the Relationship of Job Satisfaction, Training and Leadership with Employee Performance
( Sciedu Press , 2015 , Article)People performance in any organization is the key factor of succeeding the organization with regardless of nature business. The higher education sector of any country is considered one of the sectors which really pay ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( John Wiley & Sons, Ltd. , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( Wiley-Blackwell , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ...