Browsing Management & Marketing by Title
Now showing items 632-651 of 685
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The reality of financing small tourism firms: The case of Indian Tourism SMEs
( IGI Global , 2021 , Book chapter)Small tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates access to and finance preferences of SME tourism ... -
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This study adopted Partial Least Squares Structural ... -
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
( IGI Global , 2022 , Article)This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ... -
The role of context in intuitive decision-making
( Cambridge University Press , 2016 , Article)Few writers have examined the contextual determinants of intuitive decision-making and none has examined the differential contribution to explaining intuition made by different perspectives on context. This study seeks to ... -
The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate the factors that underpin consumer attitude toward switching a product brand, using functional magnetic resonance imaging (fMRI) to study brain activity during the ... -
The role of microfinance to empower women: The case of developing countries
( IGI Global , 2018 , Article Review)This article reviews, discusses and provides a critical analysis relating to the role of microfinance on issues linking to poverty, gender equality, and women empowerment with particular emphasis on developing economies. ... -
The Role of the Manager in the Middle East: An Empirical Study of Multinational Companies
( Sage Publications India Pvt. Ltd , 2019 , Article)This article is an empirical investigation into the role of the CEO manager in the affiliates of multinational corporations operating in the Middle East. Grounded in a literature review of the reasons for employing either ... -
The young luxury consumer in Qatar
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: This study aims to examine the factors influencing Qatari youth's attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in ... -
Theories of Islamic marketing
( Inderscience , 2016 , Article)In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. ... -
Theorizing the notion of well-being in Islam: An update of Ryff's theory of eudaimonic psychological well-being
( Wiley-Blackwell , 2022 , Article)Prior studies suggest that knowledge about workers' psychological well-being is overly focused on materialism or biologically-based understanding, not taking into account the role of spirituality in one's well-being. Drawing ... -
Timetabling hub-and-spoke parcel distribution inter-facility network
( Inderscience Publishers Ltd , 2013 , Article)This paper introduces an important problem encountered when designing hub-and-spoke parcel distribution network. This problem, which comes after generating the network design and before implementing it, is concerned with ... -
To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
( Inderscience , 2021 , Article)Grounded in the theory of planned behaviour (TPB) and norm activation model (NAM) this study aim to examine the effect of factors such as attitude, subjective norm, perceived behavioural control and moral norm that may ... -
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
( Emerald Publishing Limited , 2020 , Article)Purpose: The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in ... -
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
( Emerald Publishing , 2020 , Article)Purpose The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in ... -
Total quality management and the organisational performance: The mediating role of market orientation
( Inderscience , 2020 , Article)The main objective of this study was to investigate the mediating link of market orientation (MO) on the relationship between total quality management (TQM) and organisational performance (OP). To achieve the objective of ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ... -
Toward a contagion-based model of mobile banking adoption
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, ... -
Towards the distinctive islamic mode of leadership in business
( Emerald Group Publishing Ltd. , 2015 , Article)Purpose - The paper provides some fundamental observations on leadership from an Islamic perspective and the Islamic revealed knowledge. The purpose of this paper is to measure the association between Islamic leadership ... -
Training transfer intention and training effectiveness: Assessing the gender differences using multi-group structural equation modelling approach
( emerald Publishing limited , 2017 , Article)Purpose: The purpose of this study is to further the current research on the topic of the intention to transfer training and training effectiveness by examining the gender-related training intention and work behaviour ... -
Transformation leadership and creativity: Effects of employees pyschological empowerment and intrinsic motivation
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine empirically the effect of transformational leadership on followers’ inventiveness and organizational innovation. It studies transformational leadership and innovation at the ...