تصفح Management & Marketing حسب الموضوع "Adoption intentions"
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Toward a contagion-based model of mobile banking adoption
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, ...