تصفح Management & Marketing حسب الموضوع "Base of the pyramid"
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The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives
( Elsevier Inc. , 2019 , Article)Anchored in the current controversy around the role of multinational enterprises (MNEs)in promoting base of the pyramid (BoP)initiatives in developing nations, this paper analyzes the evolution and changes in BoP approaches ...