تصفح Management & Marketing حسب الموضوع "Higher education marketing"
السجلات المعروضة 1 -- 2 من 2
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How sociable is your university brand? An empirical investigation of university social augmenters' brand equity
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ... -
Like father like son: the role of similar-education parents in their children's university choice
( Routledge , 2022 , Article)This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ...