تصفح Management & Marketing حسب الموضوع "In-store analytics"
السجلات المعروضة 1 -- 1 من 1
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Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...